Title of the video: PSY - London Style (Gangnam Style M/V Parody)
URL of where the advertisement can be found:
Describe and explain what happens in the video:
This video shows a group of people performing the world renowned Gangnam Style dance around London. During the video we see the main character in the video perform acts from the original video in front of famous monuments from London. Essentially doing what it says in the title, London style.
Who is the target audience for this video?
This video has a target audience of all ages due to the slapstick humour that can be interpreted by the majority of ages. I would estimate that the correct target audience for this user generated video would be from the age of ten to 60. The cinematography (London scenery) cannot be fully comprehended by a full child as they are unfamiliar with the surroundings compared to the knowledge someone from the age of 10-60 would have of the capital city.
Which digital platform does the video appear on?
This video has appeared on the Internet, Television, Broadband, YouTube, and various Social networking sites (such as Twitter, Facebook, Tumblr, Blogger etc.)
What was the purpose of this video?
The purpose of this video was to generate a large audience therefore increasing the amount of profit the YouTube partner can create. It is a comical video meaning that the user created it with the intention of making others laugh. Another word for this is User Generated content.
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