Title of the video: The Cinnamon Challenge
URL of where the advertisement can be found:
Describe and explain what happens in the video:
This video shows YouTube sensation Glozell taking part in the cinnamon challenge. A dare from her YouTube viewers in which she has agreed to participate in. Following her mouthful of cinnamon, we see Glozell react to the unpleasant sensation caused from the ingredients, therefore leading her to perform in a panicked manner to rid her mouth of the flavour.
Who is the target audience for this video?
This video has a target audience of all ages due to it being a user generated video. Judging on the immaturity of this video, the youngest person to watch it could be eight years old, and the eldest (considering she is in her forties) could be to the age of 60. The video is comprehendible for every age and every nationality due to it being more slapstick than factual.
Which digital platform does the video appear on?
This video has appeared on the Internet, Television, Broadband, YouTube, and various Social networking sites (such as Twitter, Facebook, Tumblr, Blogger etc.)
What was the purpose of this video?
The purpose of this video was to generate a large audience therefore increasing the amount of profit the YouTube partner can create. It is a comical video meaning that the user created it with the intention of making others laugh. Another word for this is User Generated content.
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