Music Video Mood Board

Music Video Project

Music Video Proposal & Treatment

Song: Make It Last

Artist: Ta-Ku Feat. JMSN
Location: Inside A House
Shooting Date: January 2013

The music video for Ta-Ku's new track, featuring Los Angeles resident JSMN will consist of elements to create a young, spiritual vibe. A curious and artistic approach to conveying how the song should make you feel: trippy and relaxed. The target audience for this music video will be teenagers between the ages of 16-19. The secondary audience will be young adults.

Some rules that we will be following for the production of this video:

• The video will follow one character as she ponders around her house, chilling.
• One camera will be used to film the entire video. (Canon 1100D)
• The direction of the visual will follow Andrew Goodwin's theory, showing there is a relationship between music and video.
• There will be a constant play with the speed of scenes within the video to portray the slow and calm feeling that the chosen track should give the listener/viewer.
• Shots will mainly be close-ups however there will be several long shots featured to display the surroundings that the character is in, therefore helping to set the mood more.
• We will be using Final Cut Pro to edit the video and add various galactic effects to artistically help the viewer envision that the song is other-worldly.
• We will be using daylight to film the video so that there is a balance between the reality and fantasy elements added into the shots later on. Dim lights will help to achieve our aim.

Inspirational Videos

Concerns:

• Tripod
• Canon 1100D
• Talents - One model
• Set props - bedroom furniture / speakers / shisha pipe
• Costume: hipster feel with a streetwear edge
• Lighting
• Projector/Green Screen
• Budget: 1k