What are the key characteristics of hard sell advertising?
- Positive use of wording to make it seem as if the product is a solution to a simple problem
- Both have a spokesperson
- Testimony/Anecdote from a 'client'
- Addresses the audience directly as a piece straight to camera
- Demonstration of product
- 'Science Section'
- Slogan/Repetition
- Light/Humorous tone
Is there any persuasive language being use?
- Onomatopoeia (eg. Bang, Boom)
- Give it a go!
- Great!
- Favourite
- Sparkles
- Cold Hard Cash
- Gold
- Free/Guaranteed
- Count Cosh
- Money
- Fast
- Secure
No comments:
Post a Comment